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MAGNUM
Magnum is a Belgian brand of ice cream bars owned by the British-Dutch company Unilever, originally developed and produced by Frisko in the Danish city Aarhus
As a part of Magnum's PR team at Golin, my core duties for the account included;
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Executing various social and traditional media and influencer audits
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Vetting influencers/celebrities, brainstorming creative mailer ideas for paid campaigns and working with vendors to assemble them
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Overseeing daily/weekly/monthly monitoring and composing coverage reports to clients on the results that were secured against paid PR objectives and media strategy
MAGNUM INFLUENCER CAMPAIGN HIGHLIGHTS
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