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LIPTON

Lipton is a British brand of tea. The Lipton ready-to-drink beverages are sold by Pepsi Lipton International, a company jointly owned by Unilever and PepsiCo 

As a part of Magnum's PR team at Golin, my core duties for the account included;

  • Executing various social and traditional media and influencer audits

  • Vetting influencers/celebrities, brainstorming creative mailer ideas for Surprise & Delights and working with vendors to assemble them

  • Overseeing daily/weekly/monthly monitoring and composing client facing coverage reports based on the results that were secured against PR objectives and media strategy

LIPTON SURPRISE AND DELIGHT HIGHLIGHTS

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