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Henkel AG & Company is a German chemical and consumer goods company headquartered in Düsseldorf, Germany and has three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care.

As a Junior Associate on Henkel’s PR team at Current Global, I was responsible for two of their brands; Renuzit and ‘all Laundry. My core duties for the accounts included;

  • Tracking OOP expenses for the account

  • Coordinating and assisting Satellite Media Tours (SMT)

  • Developing and executing social media strategies, creative activations, influencer campaigns designed to drive buzz and engagement

SATELLITE MEDIA TOURS

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Goal: Drive awareness for Renuzit® Snuggle® Air Fresheners to boost consumer engagement and drive to retail

Tactics: The Current Global team partnered with a production vendor to create a swell of content surrounding Renuzit Snuggle through various sponsored broadcast segments including Coffee with America, Audio News Release, and DailyFlash

RESULTS

486 Total Markets

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15.5M Impressions

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'all® Mighty Pacs Influencer Campaign

We partnered up with parent influencers who shared their own stories revealing how ‘all® Oxi 4-in-1 Mighty Pacs are the perfect addition to their stain-fighting routines with the help of their little ones!

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