Klondike
"What Would You Do For A Klondike Bar?" Starring Anna Faris
Overview
Client
Klondike
Agency
Golin
After seven years, Klondike once again asked ice cream lovers for answers to the only question that's ever really mattered: What would you do for a Klondike Bar? The novelty ice cream brand that's been around for nearly 100 years, relaunched its classic tagline with an exciting new campaign starring actress Anna Faris. Klondike went bigger and bolder than ever before with the reimagined campaign, partnering with Faris to find out what real people are willing to do for a Klondike bar.
Objective
To find out how far people and brand fans would go for a Klondike bar.
The Strategy
As a part of Golin’s Bridge team for this campaign, our team used social listening and analytics tools to identify real-time opportunities from pop-culture moments, brand fans, and celebrities to insert Klondike into national conversations while creating the brand’s own pop-culture moment.
The campaign efforts challenged online creators and influencers by asking them the inevitable question, “What would you do for a Klondike bar?” and sent them a few gifts like a polar bear suit or a letter board to inspire them and challenge their followers to join in on the fun.
2 Million Earned Social Impressions
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From top tier gamers live streaming on Twitch in a polar bear suit to awing Nina Garcia, editor-in-chief of ELLE USA, with her favorite ice cream, the bridge activation was a success that ended up generating over 2 million earned social impressions #4AKLONDIKE
