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Client
Levi's
Agency
Jam3/Media.Monks
Year
2022/2023
Levi Strauss & Co.
RED TAB™ SCRATCH N’ WIN
Experience
To celebrate the gift of rewards for the 2022 holiday season, Levi’s introduced the Red Tab™ Scratch N’ Win Campaign where Red Tab™ Members can play Red Tab™ Scratch n’ Win: an exciting game in-store every Friday throughout December.
Creative Strategy
In a strategic partnership with Levi's, Jam3 crafted the campaign strategy for the highly-anticipated Red Tab™ Scratch N' Win initiative. The Jam3 team orchestrated the design and production of the Scratch N' Win cards, overseeing their swift distribution to an extensive network of over one hundred stores, spanning across all 50 states. This feat was executed with precision, ensuring that these engaging promotional materials were delivered just in time to infuse the holiday season!
Results
Successfully increasing in-store traffic, Scratch N' Win was among one of Levi’s top performing retail campaigns with discount redemption at 28% (average being 1-3%).
SPIN N' WIN- BACK TO SCHOOL
Experience
In August 2023 Levi’s launched the Spin N'Win Program, a digital gamification experience, strategically timed to coincide with the Back To School (BTS) season. This initiative aimed to entice consumers with enticing BTS promotions, gift cards, and various prizes, encouraging them to engage with the brand through the Levi's App and the Red Tab Loyalty Program.
Creative Strategy
The Spin N’Win campaign revolved around gamification, enticing customers with high-value, limited quantity prizes to boost conversion rates and the Average Transaction Value (ATV). By offering discount prizes strategically, Levi's ensured that customers had a fair chance of winning, thus increasing sales and engagement.
Results
The Mainline Store Average Transaction Value surged by an impressive 38%, while Mainline Store Conversion saw a significant increase of +2.1 percentage points. The campaign generated incremental sales amounting to $245,913.
Campaign Visuals
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