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Client
Entertainment One
Agency
Current Global
Entertainment One
Entertainment One Ltd. is a Canadian multinational entertainment company and a subsidiary of American toy manufacturer Hasbro.
As a part of EOne's PR team at Current Global, I managed and executed social media strategies, creative activations, paid influencer campaigns through identifying real-time opportunities from brand fans and pop-culture moments for proactive engagement to develop social presence.
Campaign Work
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Back To School Influencer Campaigns
Overview
Get ready for a new school year with Peppa Pig, and PJ Masks! Whether you are shopping for new school gear, or sharing tips and tricks to help parents get through Back to School season, see how Peppa Pig and PJ Masks keep the little ones excited for their upcoming school adventures.
The Strategy
Encourage target audiences to welcome the new school year with Peppa Pig and PJ Masks while urging them to keep the family fun going throughout the entire school year with Peppa’s My First Album.
We partnered up with mommy bloggers and influencers to encourage their audience to think of Peppa Pig and PJ Masks when looking for back to school items. The influencers welcomed in the new school year with the beloved One characters by sharing their fun branded gifts and back to school activities for their little ones through blog posts and social shares.
18 Brand Placements
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1.9M Impressions
25 Brand Placements
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1M Impressions
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