Experience

J.P. Morgan to debut Payments Commerce Solutions, a next generation suite of commerce solutions to transform consumer experience, at ShopTalk 2023.

Creative Strategy

The creative strategy behind the animation centered on the development of a mosaic wall that seamlessly integrated the concept of "More Than a Payment" and "Payments Unbound" into a visually compelling 4K screen space. This design aimed to create a cohesive and engaging visual experience by blending static panels featuring photography and design elements. These panels showcased both familiar and futuristic payment solutions and user interfaces, aligning with other paid media assets. The use of photography also played a crucial role in enhancing the overall concept, as the inner halo of the mosaic wall was adorned with moments related to commerce solutions. This approach effectively conveyed the extensive range of payment solutions and established a strong visual connection between the different elements of the campaign.

Results

The campaign's creative strategy resulted in a visually captivating and coherent mosaic wall that effectively communicated the message of "More Than a Payment" and "Payments Unbound." By combining static panels with engaging photography and design elements, the campaign successfully showcased various payment solutions and user interfaces, resonating with the target audience. This creative approach contributed to the overall success of the campaign by reinforcing the brand's commitment to innovation and comprehensive payment solutions.