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Champion
Client
Champion
Agency
Current Global
Champion is an American sportswear brand founded in Rochester, New York.
As a part of Champion’s PR team at Current Global, I fostered relationships with fashion media, editors, and stylists and handled look book requests, shipping samples, and deskside meetings to introduce new collections on behalf go the brand.
Campaign Work
Champion x Collection Launch Event
Overview
On Tuesday, October 1st, 2019 Champion celebrated launch of the limited-edition capsule collection, Champion x Dr. Seuss with an in-store shopping experience event at the Champion SoHo store in New York City. The event, which was open to the public, offered media and consumers a sneak peek at the new Champion x Dr. Seuss collection before it officially launched on Champion.com and at the five other retail locations.
The Strategy
The Current Global PR team transformed Champion’s NYC store into a Seuss wonderland with branded wall decals, cotton candy machines, a blue fuzzy carpet, selfie props and a cameo by a life-size costumed Cat in the Hat for our open to public event. During the event, the media and brand fans were the first to shop the new apparel, enjoyed sweet treats from Treat House including a Cat in the Hat crispy treat display and branded rice crispy bites, listened to a slam poetry reading of Dr. Seuss classics by Urban Word NYC, enjoyed the lively music from the DJ and sipped on whimsical Dr. Seuss-inspired mocktails.
+17 Media & 10 Influencer
attendees the event, spanning local news, fashion, lifestyle and trade outlets.
Media were given a tour of the store, the new collection and customization station and were gifted apparel as part of the first-look preview intended to inspire coverage and social media posts.
21 Placements
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85M Impressions
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