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Pixel Arena
Google x NBA
Client
Agency
Jam3/Media.Monks
Experience
Google and the NBA partnered with Media.Monks & Jam3.Monks to design the future of sports entertainment: an immersive, multiplayer 3D world inside the NBA app for fans.
Strategy
Inside this personalized multiplayer experience fans could customize their avatar in futuristic street-style, recreate the legendary dunks of their favorite players and play battle royale mini-games against other fans to unlock new exclusive merch.
Deliverables
Strategy, Design, Production, Development, UX & QA
RESULTS




The Experience







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