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Pixel Arena

Google x NBA

Client

Google 

Agency

Jam3/Media.Monks

Experience

Google and the NBA partnered with Media.Monks & Jam3.Monks to design the future of sports entertainment: an immersive, multiplayer 3D world inside the NBA app for fans.

Strategy

Inside this personalized multiplayer experience fans could customize their avatar in futuristic street-style, recreate the legendary dunks of their favorite players and play battle royale mini-games against other fans to unlock new exclusive merch.

Deliverables

Strategy, Design, Production, Development, UX & QA

RESULTS 

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The Experience

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